FrogTape

FrogTape painters’ tape is the only masking tape with patented PAINTBLOCK® technology, meaning you get crisp, clean paint lines every time.

We were asked to create a consumer campaign that took this DIY product into people’s homes and encouraged them to use the tape to express themselves in their projects.

We came up with the “brings painting to life” campaign and developed it from concept to delivery, overseeing all the creative elements, including the staging and art direction of photography and TV ad production, along with media planning and buying.