Briefing Form | Creative Agency

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Project Name

Client Name

Brand

Product

CONTACT INFO

Name

First

Last

Phone

Date

Author

Address

Address Line 1

Address Line 2

City

State / Province / Region

Postal Code

Country

PROJECT

PURPOSE | why?

OPPORTUNITY | ultimate impact?

OBJECTIVE

what does the project work to achieve?

CREATIVE / DESIGN ELEMENTS

what are the fundamental creative/design components of the project? Ie. styleguides, look and feel, specific printed pieces

TARGET AUDIENCE

PROJECT TARGET | who are we trying to reach?

BRAND TARGET | who does the brand speak to?

DESIRED REACTION | what actions do you wish your market to take?

ATTITUDE

PROJECT TONE | what traits are we trying convey?

BRAND PERSONALITY | what characteristics define the brand?

COMPETITVE ANALYSIS

REFERENCES | research, inspiration, and styles

THE TAKEAWAY | what is the key idea to be remembered?

TAG LINE | prepared copy, key words, or theme

IMAGE REQUIREMENTS

GRAPHICS

PHOTOGRAPHY

MULTIMEDIA

SCHEDULE

PROJECTED TIMELINE

IMPORTANT DATES / DEADLINES

BUDGET

AMOUNT

FURTHERMORE

include any additional critical information

COMMENTS AND APPROVAL

CLIENT CONTACT | name & title

Comments